As South Sudan joined the rest of the world to mark World Radio Day, the government and people of South Sudan were urged to make better use of radio to promote the peace process.

The theme for this year’s celebrations is ‘Radio is You’, and the idea to make better use of radio to promote peace was echoed by many.

One of these voices comes from the Netherlands and Leon Williams, Director Policy and Programs for the Free Press Unlimited Organization explains the importance of radio in uniting the people. In commemoration of World Radio Day today, Williams says radio is a strong tool for building peace and togetherness.

Alfred Taban, the Chairperson of the Association for Media Development in South Sudan (ADMISS), says radio is the best and quickest way to reach the masses with useful information. 

Taban says it remains the most dynamic, reactive and engaging medium, with a potential to bring communities together and foster positive dialogue for change.

The Minister of Information, Michael Makuei, also recognized radio as a crucial means of communication. He says that the government has plans to extend radio outreach across the country, and that this envisioned expansion will take place once funds are available.

Mr. Makuei also said that the government intends to strengthen the Media Authority, the body tasked with overseeing media operations. Makuei says radio is a critical source of information for the people and says the plans will be realized once funds are available.

The United Nations in 2011 proclaimed 13 February the World Radio Day, to celebrate radio as a medium, improve international co-operation and promote access to information, freedom of expression and gender equality over the airwaves.